Most of us know what content marketing is, but the concept of video marketing bothers most of us. What is it? How do we do it? Does it offer our business any benefits, and are we already using it without knowing? You will get the answers to all your questions in this article.
We have come far from those really pushy sales messages. animation videos Now we interact with our clients, we build our trust, and we make connections; this is how marketing is done nowadays.
How do we communicate with our prospects and customers? Through quality content that is spread on our websites, blogs, and social media accounts. This content can be in the form of text, pictures, or videos. But today, our focus is only on video content marketing. So, let’s learn a thing or two about it.
What is Video Content Marketing?
Just like traditional content marketing, video content marketing is the process of making unique, informative, and relevant content, which puts the needs and wants of the buyers first, thus, helping you to convert the visitors into customers and customers into returning buyers.
Videos are the best way to grab your user’s attention because it is easy to watch and listen information rather than reading it. This makes video content marketing one of the most powerful marketing strategy, and when done right, can bear remarkable benefits for your business.
While creating content for your video content marketing, you need to find different ways and concepts through which you can integrate the video with other forms of content like blog posts, images, etc. You need to make videos that are relevant to your campaign and, in the meanwhile, are interesting to hold the viewer’s interest. Only then, you would be able to convert a random viewer into your loyal customer.
Types of Marketing Videos
Now that you know what content marketing is, you must be thinking about creating content for your business. But before you begin filming, let’s take a look at some of the types of marketing videos that you can make.
Demo Videos: These videos can give a demo of your business services and products. Let’s assume; you have a software that you want to sell, make videos in which you guide your viewers about how they can use the software and its different features.
Brand Videos: Brand videos are best when it comes to telling the audience about your company’s vision and mission. Come up with an interesting concept in which you try to create awareness about your brand in the most creative way possible.
Event Videos: Let the audience know what is happening in your company. Tell them about how you keep your employees active and energetic by arranging different sports events and other fun activities. If your business has a cooperative background, make videos about the presentations, fundraisers, or any other event that you host.
Expert Interviews: These videos are the best way to create trust and credibility among your audience. Let them know that you have experts and thought leaders on board.
Explainer Videos: In this type of video, you can tell the viewers how your product or services can solve their relevant problems. This will give them the motive to buy from you, and you will start achieving more conversions.
Live Videos: Use live videos to give viewers a backstage tour of your company. Let them know what happens while making your products and services. This will also help you engage your viewers for a longer time, plus curious viewers will leave their queries in the comments section.
5 Reasons How Video Content Marketing Can Accelerate Your Brand.
Video Content Marketing is the new big thing when it comes to growing your online business. It has tons of benefits for your business. If you have an online business, now is the right time to start your video content marketing campaign, following are the five reasons why:
More Conversions and Sales
Videos can help you to increase your conversion rate and ultimately make more sales. Studies show that if you are selling a product, and you have a video on your landing page that is featuring that product, the conversion rate can go as high as 80%.
Videos can also result in direct sales. Studies have shown that almost 74% of the viewers that watched an explainer-video of a product ended up buying it. These facts are enough to highlight the importance of video content marketing for your business.
Videos has proven to show more ROI, as 83% of businesses claimed to get benefit from them. Although video making is time consuming and even require you to throw in some cash, but the results are worth it. And as the technology is advancing, video editing is becoming easy and you can even edit on your smartphones as well. Remember, it is the quality of content that matters not the quality of video.
When you are able to build trust among your viewers, they will automatically flock into your website, and the chances of conversions will rise significantly. Thus, your target should be building trust and credibility among your viewers. Don’t sell them, give them interesting and useful information, and they will come to you themselves. And when it comes to building trust, what could be better than using videos to spread the message as it will engage the viewers emotionally.
Search Engines Likes Videos
When you have featured videos on your webpage, the time spent by an average visitor increases, and when more people spend time on your website, it will signal the search engines about the presence of quality content. In fact, your chances of ranking on the first page of Google go up by 53% if you have a video on your website. And since Google has taken over YouTube, this love for videos is justifiable. Once you get on the first page, your conversions will go up like never before.