Is Article Writing Pointless: Are Article Marketing Services Dead?

Shock! Gasp! Horror! Article writing is no longer useful and article marketing services are dead! That was what many thought when the much-misunderstood algorithm update called ‘Farmer’ was announced to the internet marketing community by Google. The fear was evident, and you could almost smell the fear in a lot of the humorous blog posts and articles written on the terrible thing Google was about to do to us.

Google Secures its Customers

It’s all nonsense, of course since Google generally doesn’t harm those who have created its existence even if they are only minimally responsible, however, it protects those it regards as its customers. They are those who utilize Google as a search engine to find information – not those that utilize the search engine to promote!

If you’re able to provide quality information on your pages or are using article directories, then article writing will be alive and well and articles marketing will allow you to advertise your websites. Naturally, your websites should provide valuable information, however dedicated sales websites are seen as offering Google customers with the ability to provide services. What was the goal of the algorithm update Google announced in February?

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the Panda-Farmer algorithm update

Although the dust has settled, and everybody has had their two cents worth of comments and explanations, there’s still a great deal of confusion. Even my explanation here might not satisfy everybody, and some may disagree with me. It’s their choice to take a stand, but as an article ghostwriter of good standing and many years experience I guess my opinion is as valuable as that of anybody else that is.

The writing of articles was not Google’s goal, nor were the article marketing services that allow you to make use of articles to promote your website and products. Google’s primary goal was the abundance of badly written information, in short:

* Articles are rewritten from an original article

* Poor rewrites of PLR articles

* Poor article writing offering only a small benefit to the reader

* Articles that provide little details, created to drive traffic to sales pages

* Very short articles of less than 250 words. 400 words

* Article that has significant spelling errors

* Article written with very poor grammar

* Software-generated content derived from scraped web content

The short version is that Google will improve the quality of the content that it offers to its users who seek information. It was not just content provided in the form articles, but also regular pages of content. Google does not want to have the same information on a lot of results pages, even if it’s presented in slightly different ways. They do not want to come across content that is nearly unreadable because it’s been badly written.

For those who are confused by the name for the update to Google’s algorithm Google gave it the name “Panda” in honor of the Indian scientist who invented the algorithm. It was given the fad name ‘Farmer’ by those who believed its purpose to target ‘content farms’. This was not the case, although content farms rightly suffered, most likely due to poor quality material they were able to provide.

The Future of Article Marketing Services

The article marketing industry is going well and you are able to continue to promote your web pages by publishing articles written with care and decent length, that offer useful content that is related to the subject. Also make sure that your article’s content directs users to a page of your site that is closely related to the topic of the article – this is another aspect of writing an article that many appear not to have grasped.

Another aspect of a well written piece is that it should not be stuffed with keyword. Even one-percent keyword density is approaching spamming nowadays. Since the launch of Google’s LSI algorithm upgrade, it’s not been required to insert keywords into article marketing campaigns. Writing naturally is the key to high listings for a excellent, informative article.

Response of Article Directories

The reaction of article directories was to tighten up on its editorial policies. Many, including EzineArticles have added a minimum word count to 400 and it is now more difficult to get an article endorsed by numerous directories. They are now looking more carefully at content and grammar.

Due to the articles they submit to the directories, many believe writers of articles have been discarded in the marketing field, and that services related to article marketing are either dead or dying. Nothing could be further from in reality. In reality, you’ll now find it considerably easier to obtain a top ranking for your content in Google and other search engines since the majority of posts have been taken off the list because they’re of insufficient quality.

Article writing is now a more potent marketing tool that ever, and article marketing services are more alive than ever before.

 

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